"I believe that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer — primarily through utility and service.”
As Chief Marketing Officer William leads key client engagements and the Razorfish Global brand across 42 offices 4500 digital specialists worldwide and with a fee income of circa $1bn.
William is responsible for accelerating growth in international markets and driving multinational client development.
He began his career in digital in 1994, designing the first UK on-line shopping mall, BarclaySquare. He has held a number of senior leadership positions in respected digital transformation agencies, including Ogvily Interactive, AKQA and Razorfish.
He believes that great brands are no longer built on storytelling alone, but on their ability to play an important role in the life of the consumer, primarily through the provision of exceptional utility and service design. William defined his approach to 21st century marketing as creator of “Super-Useful-Super-Brands".
As well as championing key client relationships, defining agency positioning, service set and profile, William leads key research and proprietary intellectual property initiatives, including co-authoring Razorfish's 'Digital Dopamine' global report, co-producing both 'Toolkit for Transformation' and 'Cracking the Code of Creativity' with Contagious, winners of the public vote and the most streamed presentation at Cannes in 2015 and 2016 respectively.
He has spoken on behalf of Razorfish at the iMedia Brand Summit in India and hosted the 2013 Razorfish Client Summit in the U.S. In 2015 William spoke at the Mirren Conference in NYC and, in partnership with Contagious, was a keynote speaker at EEC in Bilbao and at EuroBest.
William was invited to become a Fellow of the Royal Society of Arts in 2015 and lives in London with his wife and son.